{"id":8311,"date":"2025-04-30T15:12:53","date_gmt":"2025-04-30T12:12:53","guid":{"rendered":"https:\/\/battlenet.gr\/?p=8311"},"modified":"2025-04-30T15:36:28","modified_gmt":"2025-04-30T12:36:28","slug":"battlenet-sofia-opening","status":"publish","type":"post","link":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/","title":{"rendered":"Battlenet in Sofia: Expanding the Network, Empowering Local Gaming"},"content":{"rendered":"<p><strong>The Battlenet network keeps growing \u2014 and Sofia is officially on the map.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Our newest location, at 44 Cherni Vrah Blvd in Hladilnika, brings the energy of Battlenet to one of Bulgaria\u2019s most active urban hubs. Previously known as PlayHub, the store now operates under the Battlenet name, joining a wider network that stretches across Greece, Cyprus, Albania and North Macedonia.<\/p>\n<p>&nbsp;<\/p>\n<p>But this isn\u2019t just a name change.<\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s a strategic collaboration that reflects how we grow:<\/p>\n<p><strong>We don\u2019t just open stores. We empower partners.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>What joining Battlenet really means:<\/p>\n<ul>\n<li>Access to BNETGG, our digital ecosystem that connects stores, players, and events<\/li>\n<li>Ongoing operational support \u2014 from daily workflows to long-term planning<\/li>\n<li>Co-branded tournaments and marketing campaigns<\/li>\n<li>Training tools<\/li>\n<li>Unified design direction and merchandising<\/li>\n<li>Technology upgrades and maintenance assistance<\/li>\n<li>Cross-store community building &amp; regional visibility<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>We work closely with our partners to enhance what\u2019s already there, not replace it. Every location remains locally unique \u2014 but now backed by a shared infrastructure that opens the door to bigger audiences, better retention, and scalable success.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Battlenet Sofia is the latest example of what\u2019s possible when local passion meets a connected network.<\/strong><\/p>\n<p>As we continue to grow, we\u2019re always open to partnering with people who share our vision:<\/p>\n<p><strong>To make every city a better place for gamers.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Battlenet network keeps growing \u2014 and Sofia is officially on the map. &nbsp; Our newest location, at 44 Cherni Vrah Blvd in Hladilnika, brings the energy of Battlenet to one of Bulgaria\u2019s most active urban hubs. Previously known as PlayHub, the store now operates under the Battlenet name, joining a wider network that stretches [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1063],"tags":[1352,1363,1358,1360,1354,1355,1353,1359,1357,1361,1362,1356],"class_list":["post-8311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-battlenet-sofia","tag-bnetgg-en","tag-esports-store-expansion","tag-gaming-bar-sofia","tag-gaming-business-partnership","tag-gaming-center-sofia","tag-gaming-franchise-balkans","tag-gaming-franchise-opportunity","tag-gaming-network-bulgaria","tag-gaming-support-network","tag-lan-center-partnership","tag-playhub-sofia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Battlenet in Sofia: Expanding &amp; Empowering<\/title>\n<meta name=\"description\" content=\"Discover how Battlenet expanded to Sofia through strategic partnership and community-first thinking. Learn what it means to join the Balkans\u2019 fastest-growing gaming network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Battlenet in Sofia: Expanding &amp; Empowering\" \/>\n<meta property=\"og:description\" content=\"Discover how Battlenet expanded to Sofia through strategic partnership and community-first thinking. Learn what it means to join the Balkans\u2019 fastest-growing gaming network.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/\" \/>\n<meta property=\"og:site_name\" content=\"Battlenet\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T12:12:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T12:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/battlenet.gr\/wp-content\/uploads\/2025\/04\/battlenet-sofia-franchise-bulgaria.png\" \/>\n\t<meta property=\"og:image:width\" content=\"893\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"imatziri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"imatziri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/\"},\"author\":{\"name\":\"imatziri\",\"@id\":\"https:\/\/battlenet.gr\/en\/#\/schema\/person\/43903aefa49964e28a8bbfa88ea0cc87\"},\"headline\":\"Battlenet in Sofia: Expanding the Network, Empowering Local Gaming\",\"datePublished\":\"2025-04-30T12:12:53+00:00\",\"dateModified\":\"2025-04-30T12:36:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/\"},\"wordCount\":233,\"image\":{\"@id\":\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/battlenet.gr\/wp-content\/uploads\/2025\/04\/battlenet-sofia-franchise-bulgaria.png\",\"keywords\":[\"Battlenet Sofia\",\"bnetgg\",\"esports store expansion\",\"gaming bar Sofia\",\"gaming business partnership\",\"gaming center Sofia\",\"gaming franchise Balkans\",\"gaming franchise opportunity\",\"gaming network Bulgaria\",\"gaming support network\",\"LAN center partnership\",\"PlayHub Sofia\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/\",\"url\":\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/\",\"name\":\"Battlenet in Sofia: Expanding & Empowering\",\"isPartOf\":{\"@id\":\"https:\/\/battlenet.gr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/battlenet.gr\/wp-content\/uploads\/2025\/04\/battlenet-sofia-franchise-bulgaria.png\",\"datePublished\":\"2025-04-30T12:12:53+00:00\",\"dateModified\":\"2025-04-30T12:36:28+00:00\",\"author\":{\"@id\":\"https:\/\/battlenet.gr\/en\/#\/schema\/person\/43903aefa49964e28a8bbfa88ea0cc87\"},\"description\":\"Discover how Battlenet expanded to Sofia through strategic partnership and community-first thinking. Learn what it means to join the Balkans\u2019 fastest-growing gaming network.\",\"breadcrumb\":{\"@id\":\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#primaryimage\",\"url\":\"https:\/\/battlenet.gr\/wp-content\/uploads\/2025\/04\/battlenet-sofia-franchise-bulgaria.png\",\"contentUrl\":\"https:\/\/battlenet.gr\/wp-content\/uploads\/2025\/04\/battlenet-sofia-franchise-bulgaria.png\",\"width\":893,\"height\":447},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/battlenet.gr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\/\/battlenet.gr\/en\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Battlenet in Sofia: Expanding the Network, Empowering Local Gaming\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/battlenet.gr\/en\/#website\",\"url\":\"https:\/\/battlenet.gr\/en\/\",\"name\":\"Battlenet\",\"description\":\"Battlenet\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/battlenet.gr\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/battlenet.gr\/en\/#\/schema\/person\/43903aefa49964e28a8bbfa88ea0cc87\",\"name\":\"imatziri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/b09041f4bd46acc5282f825e6d75dadfda78c975a8ab2721fa4bf65e862f8945?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b09041f4bd46acc5282f825e6d75dadfda78c975a8ab2721fa4bf65e862f8945?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b09041f4bd46acc5282f825e6d75dadfda78c975a8ab2721fa4bf65e862f8945?s=96&d=mm&r=g\",\"caption\":\"imatziri\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Battlenet in Sofia: Expanding & Empowering","description":"Discover how Battlenet expanded to Sofia through strategic partnership and community-first thinking. Learn what it means to join the Balkans\u2019 fastest-growing gaming network.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/","og_locale":"en_US","og_type":"article","og_title":"Battlenet in Sofia: Expanding & Empowering","og_description":"Discover how Battlenet expanded to Sofia through strategic partnership and community-first thinking. Learn what it means to join the Balkans\u2019 fastest-growing gaming network.","og_url":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/","og_site_name":"Battlenet","article_published_time":"2025-04-30T12:12:53+00:00","article_modified_time":"2025-04-30T12:36:28+00:00","og_image":[{"width":893,"height":447,"url":"https:\/\/battlenet.gr\/wp-content\/uploads\/2025\/04\/battlenet-sofia-franchise-bulgaria.png","type":"image\/png"}],"author":"imatziri","twitter_card":"summary_large_image","twitter_misc":{"Written by":"imatziri","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#article","isPartOf":{"@id":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/"},"author":{"name":"imatziri","@id":"https:\/\/battlenet.gr\/en\/#\/schema\/person\/43903aefa49964e28a8bbfa88ea0cc87"},"headline":"Battlenet in Sofia: Expanding the Network, Empowering Local Gaming","datePublished":"2025-04-30T12:12:53+00:00","dateModified":"2025-04-30T12:36:28+00:00","mainEntityOfPage":{"@id":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/"},"wordCount":233,"image":{"@id":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#primaryimage"},"thumbnailUrl":"https:\/\/battlenet.gr\/wp-content\/uploads\/2025\/04\/battlenet-sofia-franchise-bulgaria.png","keywords":["Battlenet Sofia","bnetgg","esports store expansion","gaming bar Sofia","gaming business partnership","gaming center Sofia","gaming franchise Balkans","gaming franchise opportunity","gaming network Bulgaria","gaming support network","LAN center partnership","PlayHub Sofia"],"articleSection":["Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/","url":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/","name":"Battlenet in Sofia: Expanding & Empowering","isPartOf":{"@id":"https:\/\/battlenet.gr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#primaryimage"},"image":{"@id":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#primaryimage"},"thumbnailUrl":"https:\/\/battlenet.gr\/wp-content\/uploads\/2025\/04\/battlenet-sofia-franchise-bulgaria.png","datePublished":"2025-04-30T12:12:53+00:00","dateModified":"2025-04-30T12:36:28+00:00","author":{"@id":"https:\/\/battlenet.gr\/en\/#\/schema\/person\/43903aefa49964e28a8bbfa88ea0cc87"},"description":"Discover how Battlenet expanded to Sofia through strategic partnership and community-first thinking. Learn what it means to join the Balkans\u2019 fastest-growing gaming network.","breadcrumb":{"@id":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#primaryimage","url":"https:\/\/battlenet.gr\/wp-content\/uploads\/2025\/04\/battlenet-sofia-franchise-bulgaria.png","contentUrl":"https:\/\/battlenet.gr\/wp-content\/uploads\/2025\/04\/battlenet-sofia-franchise-bulgaria.png","width":893,"height":447},{"@type":"BreadcrumbList","@id":"https:\/\/battlenet.gr\/en\/news\/battlenet-sofia-opening\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/battlenet.gr\/en\/"},{"@type":"ListItem","position":2,"name":"Business","item":"https:\/\/battlenet.gr\/en\/news\/"},{"@type":"ListItem","position":3,"name":"Battlenet in Sofia: Expanding the Network, Empowering Local Gaming"}]},{"@type":"WebSite","@id":"https:\/\/battlenet.gr\/en\/#website","url":"https:\/\/battlenet.gr\/en\/","name":"Battlenet","description":"Battlenet","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/battlenet.gr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/battlenet.gr\/en\/#\/schema\/person\/43903aefa49964e28a8bbfa88ea0cc87","name":"imatziri","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b09041f4bd46acc5282f825e6d75dadfda78c975a8ab2721fa4bf65e862f8945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b09041f4bd46acc5282f825e6d75dadfda78c975a8ab2721fa4bf65e862f8945?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b09041f4bd46acc5282f825e6d75dadfda78c975a8ab2721fa4bf65e862f8945?s=96&d=mm&r=g","caption":"imatziri"}}]}},"_links":{"self":[{"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/posts\/8311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/comments?post=8311"}],"version-history":[{"count":2,"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/posts\/8311\/revisions"}],"predecessor-version":[{"id":8316,"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/posts\/8311\/revisions\/8316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/media?parent=8311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/categories?post=8311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/tags?post=8311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}