{"id":7959,"date":"2025-03-19T13:37:17","date_gmt":"2025-03-19T11:37:17","guid":{"rendered":"https:\/\/battlenet.gr\/?post_type=case_study&#038;p=7959"},"modified":"2025-03-19T14:26:21","modified_gmt":"2025-03-19T12:26:21","slug":"kitkat-x-battlenet-2025","status":"publish","type":"case_study","link":"https:\/\/battlenet.gr\/en\/case-studies\/kitkat-x-battlenet-2025\/","title":{"rendered":"KitKat x Battlenet \u2013 Sales &#038; Brand Engagement"},"content":{"rendered":"<h1><strong>Partner: <\/strong><\/h1>\n<p>Nestle Hellas S.A.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Challenge:<\/strong><\/h1>\n<p>KitKat, already having a gaming-friendly positioning worldwide, wanted to strengthen its connection with gamers and increase its sales through a targeted gaming campaign. The goal was to create an authentic experience that would integrate the brand into the gamers&#8217; routine, strengthening their relationship with the product.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Solution:<\/strong><\/h1>\n<p>Through the collaboration with Battlenet, KitKat combined product promotion, community-driven content and gaming engagement. The activation was based on a simple but effective mechanism that increased sales and strengthened brand recall in the gaming community.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Implementation:<\/strong><\/h1>\n<p><em><strong>1. Gaming Pack with KitKat \u2013 Immediate Sales Boost <\/strong><\/em><\/p>\n<p>We launched an exclusive gaming pack of hours + KitKat, encouraging gamers to try the product in an environment that naturally connects to their habits.<\/p>\n<p><em><strong>2. Community-Driven Content for Organically Amplified Brand Awareness<\/strong> <\/em><\/p>\n<p>Gamers shared their gaming break with KitKat, producing authentic user-generated content that enhanced brand visibility within the community itself.<\/p>\n<p><strong><em>3. In-Store &amp; Digital Presence for 360\u00b0 Brand Exposure <\/em><\/strong><\/p>\n<p>KitKat became an integral part of the Battlenet experience, with in-store branding, social media content and physical product distribution at points of contact with the public.<\/p>\n<p>&nbsp;<\/p>\n<h1>Results:<\/h1>\n<p>Sales increased through the direct-to-consumer package.<\/p>\n<p>High engagement rate from the gaming community, with user-generated content.<\/p>\n<p>Strategic positioning of KitKat as the ultimate gaming snack.<\/p>\n<p>Sustainable collaboration model, with the ability to adapt to future campaigns.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1>Why Partner with Us:<\/h1>\n<p>BattlenetGS offers authentic access to the gaming community and the ability to integrate your brand into the everyday lives of gamers. With strategies that combine engagement, content and direct-to-consumer promotions, we can create measurable results for your brand.<\/p>\n","protected":false},"featured_media":7867,"template":"","class_list":["post-7959","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KitKat x Battlenet \u2013 Sales &amp; Brand Engagement | Battlenet<\/title>\n<meta name=\"description\" content=\"KitKat boosted sales and brand engagement in the gaming community through a targeted partnership with Battlenet. 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