{"id":3838,"date":"2024-09-06T11:50:05","date_gmt":"2024-09-06T08:50:05","guid":{"rendered":"https:\/\/battlenet.gr\/?post_type=case_study&p=3838"},"modified":"2025-03-14T12:50:10","modified_gmt":"2025-03-14T10:50:10","slug":"sprite-summer-2024","status":"publish","type":"case_study","link":"https:\/\/battlenet.gr\/en\/case-studies\/sprite-summer-2024\/","title":{"rendered":"Sprite \u2013 Boosting Sales & Brand Engagement through Esports"},"content":{"rendered":"

Partner:<\/strong><\/h1>\n

Sprite<\/p>\n

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Goal:<\/strong><\/h1>\n

Increase sales and introduce the new Sprite Zero Sugar product to the gaming audience, while strengthening brand loyalty through custom offers in July and a series of tournaments in August.<\/p>\n

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Overview:<\/strong><\/h1>\n

In collaboration with Sprite, we created a unique time-based package in July 2024, aiming to increase sales and promote the new Sprite Zero Sugar. In August, we organized a series of esports tournaments to further enhance brand awareness and community engagement.<\/p>\n

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Execution:<\/strong><\/h1>\n
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    1. Custom Time Billing Package in July: <\/strong>Initially, in July, we launched an exclusive offer at gaming stations, which combined gaming time with Sprite Zero Sugar. This action encouraged new product trials and repeat purchases, introducing the product to a highly loyal audience.<\/em><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
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      See this post on Instagram.<\/div>\n<\/div>\n
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      A post shared by Battlenet Gaming Stations (@battlenetgs)<\/a><\/p>\n<\/div>\n<\/blockquote>\n