{"id":3510,"date":"2024-08-26T16:16:55","date_gmt":"2024-08-26T13:16:55","guid":{"rendered":"https:\/\/battlenet.gr\/?post_type=case_study&#038;p=3510"},"modified":"2025-03-14T12:41:11","modified_gmt":"2025-03-14T10:41:11","slug":"logitech-g-sandstorm-challenge","status":"publish","type":"case_study","link":"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/","title":{"rendered":"Sandstorm Free Hours &#8211; Custom Campaign for Logitech G"},"content":{"rendered":"<h1><strong>Client:<\/strong><\/h1>\n<p>Logitech G<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Objective:<\/strong><\/h1>\n<p>Boost brand engagement and drive sales of gaming peripherals.<\/p>\n<p>&nbsp;<\/p>\n<h1>Overview:<\/h1>\n<p>Logitech G sought to amplify its presence in the gaming community while driving sales of its high-performance gaming gear. To accomplish this, we created a custom campaign that tapped into gamer culture, offering both entertainment and rewards.<\/p>\n<p>&nbsp;<\/p>\n<h1>Strategy:<\/h1>\n<p>The campaign centered around a fun, meme-inspired video, leveraging the iconic \u201cDarude &#8211; Sandstorm\u201d meme\u2014widely recognized in the gaming world. This interactive video challenged viewers to find a hidden element, blending entertainment with engagement.<\/p>\n<p>&nbsp;<\/p>\n<h1>Execution:<\/h1>\n<ol>\n<li><strong>Interactive Video Challenge:<\/strong><br \/>\nWe produced a video that played on the famous \u201cSandstorm\u201d meme, encouraging viewers to discover a hidden element. Those who succeeded won free gaming hours at Battlenet stores, where they could experience Logitech G gear.<\/li>\n<li><strong>Sales Incentive Program:<\/strong><br \/>\nTo enhance sales, we offered customers additional gaming hours at Battlenet Gaming Stations with the purchase of specific Logitech G peripherals. This strategy not only boosted sales but also reinforced the brand&#8217;s presence in gaming environments.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/duBiSWqLc6U?si=alrtSlPxTzXYyy-r&amp;controls=0\" width=\"805\" height=\"453\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"featured_media":4323,"template":"","class_list":["post-3510","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logitech G x Battlenet \u2013 Gaming Challenge &amp; Exclusive Rewards<\/title>\n<meta name=\"description\" content=\"Discover Logitech G&#039;s campaign with interactive video challenge and exclusive gaming rewards on Battlenet!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logitech G x Battlenet \u2013 Gaming Challenge &amp; Exclusive Rewards\" \/>\n<meta property=\"og:description\" content=\"Discover Logitech G&#039;s campaign with interactive video challenge and exclusive gaming rewards on Battlenet!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Battlenet\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-14T10:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/battlenet.gr\/wp-content\/uploads\/2024\/08\/logitech_freehours.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/\",\"url\":\"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/\",\"name\":\"Logitech G x Battlenet \u2013 Gaming Challenge & Exclusive Rewards\",\"isPartOf\":{\"@id\":\"https:\/\/battlenet.gr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/battlenet.gr\/wp-content\/uploads\/2024\/08\/logitech_freehours.png\",\"datePublished\":\"2024-08-26T13:16:55+00:00\",\"dateModified\":\"2025-03-14T10:41:11+00:00\",\"description\":\"Discover Logitech G's campaign with interactive video challenge and exclusive gaming rewards on Battlenet!\",\"breadcrumb\":{\"@id\":\"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/#primaryimage\",\"url\":\"https:\/\/battlenet.gr\/wp-content\/uploads\/2024\/08\/logitech_freehours.png\",\"contentUrl\":\"https:\/\/battlenet.gr\/wp-content\/uploads\/2024\/08\/logitech_freehours.png\",\"width\":1000,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/battlenet.gr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/battlenet.gr\/en\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sandstorm Free Hours &#8211; Custom Campaign for Logitech G\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/battlenet.gr\/en\/#website\",\"url\":\"https:\/\/battlenet.gr\/en\/\",\"name\":\"Battlenet\",\"description\":\"Battlenet\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/battlenet.gr\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Logitech G x Battlenet \u2013 Gaming Challenge & Exclusive Rewards","description":"Discover Logitech G's campaign with interactive video challenge and exclusive gaming rewards on Battlenet!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/","og_locale":"en_US","og_type":"article","og_title":"Logitech G x Battlenet \u2013 Gaming Challenge & Exclusive Rewards","og_description":"Discover Logitech G's campaign with interactive video challenge and exclusive gaming rewards on Battlenet!","og_url":"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/","og_site_name":"Battlenet","article_modified_time":"2025-03-14T10:41:11+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/battlenet.gr\/wp-content\/uploads\/2024\/08\/logitech_freehours.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/","url":"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/","name":"Logitech G x Battlenet \u2013 Gaming Challenge & Exclusive Rewards","isPartOf":{"@id":"https:\/\/battlenet.gr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/#primaryimage"},"image":{"@id":"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/#primaryimage"},"thumbnailUrl":"https:\/\/battlenet.gr\/wp-content\/uploads\/2024\/08\/logitech_freehours.png","datePublished":"2024-08-26T13:16:55+00:00","dateModified":"2025-03-14T10:41:11+00:00","description":"Discover Logitech G's campaign with interactive video challenge and exclusive gaming rewards on Battlenet!","breadcrumb":{"@id":"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/#primaryimage","url":"https:\/\/battlenet.gr\/wp-content\/uploads\/2024\/08\/logitech_freehours.png","contentUrl":"https:\/\/battlenet.gr\/wp-content\/uploads\/2024\/08\/logitech_freehours.png","width":1000,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/battlenet.gr\/en\/case-studies\/logitech-g-sandstorm-challenge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/battlenet.gr\/en\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/battlenet.gr\/en\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Sandstorm Free Hours &#8211; Custom Campaign for Logitech G"}]},{"@type":"WebSite","@id":"https:\/\/battlenet.gr\/en\/#website","url":"https:\/\/battlenet.gr\/en\/","name":"Battlenet","description":"Battlenet","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/battlenet.gr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/case_study\/3510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/media\/4323"}],"wp:attachment":[{"href":"https:\/\/battlenet.gr\/en\/wp-json\/wp\/v2\/media?parent=3510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}