The Battlenet network keeps growing — and Sofia is officially on the map.
Our newest location, at 44 Cherni Vrah Blvd in Hladilnika, brings the energy of Battlenet to one of Bulgaria’s most active urban hubs. Previously known as PlayHub, the store now operates under the Battlenet name, joining a wider network that stretches across Greece, Cyprus, Albania and North Macedonia.
But this isn’t just a name change.
It’s a strategic collaboration that reflects how we grow:
We don’t just open stores. We empower partners.
What joining Battlenet really means:
- Access to BNETGG, our digital ecosystem that connects stores, players, and events
- Ongoing operational support — from daily workflows to long-term planning
- Co-branded tournaments and marketing campaigns
- Training tools
- Unified design direction and merchandising
- Technology upgrades and maintenance assistance
- Cross-store community building & regional visibility
We work closely with our partners to enhance what’s already there, not replace it. Every location remains locally unique — but now backed by a shared infrastructure that opens the door to bigger audiences, better retention, and scalable success.
Battlenet Sofia is the latest example of what’s possible when local passion meets a connected network.
As we continue to grow, we’re always open to partnering with people who share our vision:
To make every city a better place for gamers.
