July 8, 2025

Strategic Reinvestment – ​​Battlenet 3D Megara evolves the user experience

In an era when the phrase “investment in gaming” has become a buzzword, Battlenet 3D Megara, chooses to show what reinvestment and the substantial upgrade of a store means in practice. Because here we are not talking about a simple space refresh. We are talking about total reset.

 

New space. New identity. Same DNA.

The new store is now housed in a new, larger and perfectly designed space, designed from the ground up to meet the needs of every gamer – from the most casual console session to the racing simulation experience. The lighting, the ergonomics, the screens, the seats, the decoration… everything screams next level.

The first impression starts from the external facade, which is more reminiscent of a gaming lounge than a traditional internet café. Inside, you are greeted by neon signs, racing red couches, well-designed waiting areas and – of course – state-of-the-art gaming equipment.

 

PS5 zones & Racing areas

The new structure includes PlayStation 5 booths with large screens and couches for groups, as well as fully equipped racing areas with bucket seats, steering wheels, pedals and large screens. It’s not just “we also have racing”, it’s come and feel like you’re driving.

In the background, a large LED wall gives intensity to the image and turns the experience into an event in itself.

 

Premium LAN area with latest generation PCs

The LAN area remains the heart of Battlenet. The computers are latest generation, with RGB lighting, curved screens and everything the demanding gamer needs to play CS2, Valorant, LoL, PUBG or whatever else is out there – without any bottleneck.

 

Why does it matter?

Because it proves in practice that the Battlenet store network is not limited to new openings, but supports and encourages reinvestment in existing businesses.

Why franchise partners, such as the Battlenet Megaron partner, choose to radically upgrade their space, offering a higher quality experience to customers and strengthening the overall image of the brand.

Because each such investment upgrades the entire network and acts as a reference point for the evolution of the Battlenet business model.

Why the first customers – the store’s regular gamers – see their trust translated into modern infrastructure, high-end equipment and top-notch service.

The reinvestment in Battlenet 3D Megaron is a strategic move that confirms the dynamic, ever-evolving nature of the Battlenet Franchise.

An act of commitment, from the partner to the brand, from the brand to the network and – above all – to the gaming community.

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