Partner:

Sprite

Goal:

Increase sales and introduce the new Sprite Zero Sugar product to the gaming audience, while strengthening brand loyalty through custom offers in July and a series of tournaments in August.

Overview:

In collaboration with Sprite, we created a unique time-based package in July 2024, aiming to increase sales and promote the new Sprite Zero Sugar. In August, we organized a series of esports tournaments to further enhance brand awareness and community engagement.

Execution:

1. 1. Custom Time Billing Package in July: Initially, in July, we launched an exclusive offer at gaming stations, which combined gaming time with Sprite Zero Sugar. This action encouraged new product trials and repeat purchases, introducing the product to a highly loyal audience.

 

See this post on Instagram.

 

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1. August Esports Tournament Series:To enhance the success
   As part of the July campaign, we organized a series of esports tournaments in popular games, with online qualifiers and live finals on Battlenet Arena. The tournaments attracted gamers from all over the country, offering both physical and online interaction.

 

See this post on Instagram.

 

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• Branding & Promotion: We handled the branding and promotion, ensuring consistency in Sprite’s messaging throughout the tournaments and in the gaming centers.