Partner:

Lion Cereals (Nestlé)

Objective:

To create a high-impact, custom-branded esports tournament, enhancing Lion Cereals’ visibility and engagement through a comprehensive event strategy, including online qualifiers and a grand LAN final.

Overview:

We executed a large-scale League of Legends tournament for Lion Cereals, featuring custom branding across all elements—from social media graphics to player jerseys. The tournament began with online qualifiers that attracted players and teams from Greece, Albania, and Cyprus, culminating in a high-energy LAN final held at Battlenet Arena Ampelokipoi. The final was open to the public with free tickets, and also streamed live on Antilipsi TV, achieving a viewership of approximately 8,000. Attendees received Lion Cereals and Battlenet merchandise as giveaways.

Strategy:

Our strategy encompassed end-to-end event management, including the creation of custom branding elements and comprehensive promotional efforts. The goal was to maximize engagement and brand exposure for Lion Cereals while delivering a memorable esports experience.

Execution:

1. Custom Branding and Promotion:
   We designed and implemented custom branding for the tournament, ensuring consistency across all visual elements, from social media graphics to player jerseys. Our promotional campaign spanned multiple channels, targeting both existing fans and new audiences.
2. Online Qualifiers:
   The tournament featured online qualifiers that drew participation from teams and players across Greece, Albania, and Cyprus. This phase was crucial for building excitement and engagement leading up to the grand final.
3. LAN Final Execution:
   The grand finale took place at Battlenet Arena Ampelokipoi, where we managed all aspects of the event. The final was open to the public, with free entry, and was also broadcast live on Antilipsi TV, reaching a viewership of around 8,000 people.
4. On-site Experience and Giveaways:
   We ensured a seamless on-site experience, with giveaways of Lion Cereals and Battlenet merchandise to all attendees. VIP guests, creators, and streamers were also in attendance, adding to the event’s prestige and reach.

Results:

The League of Legends tournament for Lion Cereals was a resounding success, with high levels of engagement and visibility for the brand. The event not only attracted significant participation and viewership but also enhanced the brand’s presence in the esports community. The effective custom branding, combined with strategic promotion and a well-executed LAN final, created a lasting impact and valuable exposure for Lion Cereals.