Partner:

Nestle Hellas S.A.

Challenge:

KitKat, already having a gaming-friendly positioning worldwide, wanted to strengthen its connection with gamers and increase its sales through a targeted gaming campaign. The goal was to create an authentic experience that would integrate the brand into the gamers’ routine, strengthening their relationship with the product.

Solution:

Through the collaboration with Battlenet, KitKat combined product promotion, community-driven content and gaming engagement. The activation was based on a simple but effective mechanism that increased sales and strengthened brand recall in the gaming community.

Implementation:

1. Gaming Pack with KitKat – Immediate Sales Boost

We launched an exclusive gaming pack of hours + KitKat, encouraging gamers to try the product in an environment that naturally connects to their habits.

2. Community-Driven Content for Organically Amplified Brand Awareness

Gamers shared their gaming break with KitKat, producing authentic user-generated content that enhanced brand visibility within the community itself.

3. In-Store & Digital Presence for 360° Brand Exposure

KitKat became an integral part of the Battlenet experience, with in-store branding, social media content and physical product distribution at points of contact with the public.

Results:

Sales increased through the direct-to-consumer package.

High engagement rate from the gaming community, with user-generated content.

Strategic positioning of KitKat as the ultimate gaming snack.

Sustainable collaboration model, with the ability to adapt to future campaigns.

Why Partner with Us:

BattlenetGS offers authentic access to the gaming community and the ability to integrate your brand into the everyday lives of gamers. With strategies that combine engagement, content and direct-to-consumer promotions, we can create measurable results for your brand.