Partner:

Modiano Market (Fais Group)

Objective:

To engage the local gaming community and increase foot traffic and brand awareness for Modiano Market through a professionally organized esports tournament.

Overview:

In collaboration with Modiano Market, we took on the full organization and management of an EA FC tournament, hosted on the market’s ground floor. The tournament was designed to attract the gaming community and create a unique experience for visitors while promoting the market as a vibrant and appealing destination.

Strategy:

The tournament was strategically placed in the heart of Modiano Market, one of the city’s most iconic locations, with the goal of merging the energy of esports with the market’s atmosphere.

We focused on leveraging our expertise in organizing and managing esports tournaments, as well as on the setup and provision of the necessary equipment to ensure the smooth running of the event. Additionally, we handled the tournament’s promotion, targeting both existing and new audiences through various platforms and formats, including static images and videos.

Execution:

• Tournament Organization and Management:
  We managed the entire tournament, from participant selection to on-site event coordination. Our expertise in esports event management ensured the tournament ran smoothly, providing a professional experience for all participants.
• Equipment Provision and Setup:
  We supplied the required technical equipment, including consoles, monitors, and peripherals, and ensured everything was properly set up and functional throughout the tournament. This professional-grade setup contributed to creating a high-quality gaming environment.
• Advertising and Promotion:
  We promoted the tournament across multiple platforms, utilizing our knowledge of various formats, from static graphics to dynamic videos. Our promotional efforts targeted both the existing gaming community and potential new audiences, increasing the visibility of the event and Modiano Market.
• Community Engagement:
  The Tech it Serious team enhanced the event’s appeal through their active participation, drawing in more attendees and adding to the overall excitement.

Results:

The EA FC tournament at Modiano Market was a significant success, attracting a wide range of participants and spectators. The professional organization, combined with effective promotion and exemplary equipment use, helped establish Modiano Market as a prime destination, creating added value for the local community and our partners.